Code d’azur // Polestar + Wall Street Journal
An immersive experience showcasing Polestar’s vision for sustainable mobility.
As a the lead UX Designer, I translated cinematic storytelling into an interactive experience through user flows, navigation, & interaction design.
Complex topics like blockchain tracing, smart cities, & material innovation were simplified into intuitive, engaging moments that connect story to product & drive brand awareness & discovery.
Designing for immersion
I collaborated with sister agency in Amsterdamt to create a clear, story-driven journey that naturally guides users from one episode to the next.
Scroll-based transitions, vertical navigation, and seamless handoffs keep the experience moving without interruption, helping drive 80%+ video completion rates and 30+ seconds of engagement.
Turning story into action
Strategic moments like deep linking, episode entry points, & integrated calls to action guide users from content into product exploration.
I aligned product touchpoints with moments of peak interest, helping drive 4% of visitors to the configurator, with around 1% completing a configuration, & earning five design awards.
